Anyone can write a cold email, read a phone script and drag a deal over the line. Few sales people can master listening to understand, developing their mental stamina and knowing where to focus their time to consistently deliver repeat results. Sales managers are so busy collecting revenue forecasts and preparing weekly activity reports that they don't get around to actually developing their team. They no longer know how to motivate the new generation of sales professionals (25-35yrs). 90% of Sales Managers won't receive people management training from their organisation and too often an IC is promoted into management purely on performance. Organisations will throw the sales playbook at you. What they don't teach you, is the stuff that truly moves the needle to develop you as a human so you can transform your sales technique to achieve next level results and equip yourself for a promotion.